After spending money on website development, is your business website still not visible on Google? I understand this is a common and frustrating issue when you don’t know about SEO and how it works. You have not focused on SEO (Search Engine Optimisation) yet, which is mandatory to make Google or search engines crawl your website and rank as a top result. Sometimes, a company owner might have hired an SEO person, but due to a lack of experience and expertise.
The main reasons for this often include technical problems, on-page SEO issues, or low online authority. These SEO issues stop search engines from crawling, indexing, and reading, and trusting your website. A website without SEO is invisible to the eyes of the search engine. Leading SEO agencies like BrandBay have expert professionals who audit your website, fix technical SEO and on-page SEO issues to not only crawl your website but also rank it in the top search results. This will make your site visible to customers who are looking for your services, helping you rank better.
It’s one of the most annoying feelings for any business owner. After launching a beautiful, professional website, still invisible in the eyes of Google. When you receive Zero website traffic, no calls, no form submissions, and no business from the website. It feels like a storefront on a street, and no one ever visits or notices.
In this article, we will explain step by step SEO Strategy and discuss in detail on issues why your website does not rank on Google. We will also discuss building strong site authority and fixing the indexing issue.
Common Reasons Why Search Engine is not crawling your website
1. Technical SEO Issues
Google uses automated programs called "crawlers" to discover and understand your websites. If your site has technical errors, these crawlers can't find your website or mark inappropriate.
You can often check these SEO issues using the free Google Search Console tool. Common technical website SEO errors include:
- Your Site Isn't Being Indexed: Your website might be accidentally telling Google not to index online. A simple line of code (a "noindex" tag) can make your web pages invisible. The site needs to be properly crawled and indexed to even have a chance to rank.
- Slow Page Loading Times: Website speed is extremely essential both on desktop and phone, which can lead to failure of Core Web Vitals. If your website takes longer than 3 seconds to load, users will leave your website and increase the bounce rate. Google sees this as a poor user experience and poor mobile visibility, which will lower your ranking.
- Poor Mobile Experience: The majority of Google searches happen on phones. If your site is slow, hard to read, or tough to use on a mobile device, Google will penalise you.
- Confusing Site Structure: An unstructured website with broken links and a confusing layout frustrates both users and crawlers. A clear, logical structure helps Google understand which pages are most important.
2. On-Page SEO Problems
Even if Google can find your site, it might not understand what it’s about. This is where on-page SEO issues.
- No Keyword Strategy: You may be making content, but are you using the exact words your customers are searching for on Google? Without keyword research and competitor research, you're just guessing what people want.
- Thin or Low-Quality Content: A service page with just one or two paragraphs won't cut it. Google wants to rank comprehensive, high-quality content that thoroughly answers a user's question.
- Poorly Optimised Page Elements: Every page needs a unique and descriptive title tag (the headline in the search results) and meta description. Images should have descriptive alt text to help Google understand their context. This basic page optimisation is a primary factor for ranking.
3. Off-Page SEO Errors
Off-page SEO refers to your website's reputation across the internet outside your website. If no one refers to you or is talking about you, Google will assume you aren't very important. That's where creating high-quality backlinks words
- Lack of Quality Backlinks: Backlinks are links from other websites to yours. Google views them as votes of confidence and a referral link. If reputable, relevant sites link to you, Google sees your site as more trustworthy and authoritative. A new website naturally has very few of these.
- Weak Local Presence: For local businesses, an unoptimized Google Business Profile is a critical mistake. If it’s incomplete or has no recent reviews, you won’t appear in local map searches. While social media activity helps with brand awareness, strong local signals are key for local rankings.
Solutions to fix SEO errors to crawl the website
Now that you understand why your website is not crawling, let's focus on the how. SEO services for website visibility are designed to tackle all these SEO issues systematically.
Fixing the Foundation with a Technical SEO Audit
- A comprehensive SEO audit is the first step. An expert will:
- Find and fix Google ranking issues like "noindex" tags and crawling errors.
- Analyse and improve your site’s loading speed.
- Ensure your website is perfectly responsive and easy to use on all devices.
- Optimize your site’s structure and fix any broken links.
Make sure your content is high quality and not AI copied
Once the technical SEO issues are fixed, the focus shifts to your content.
- Keyword Research: SEO experts identify the high-value keywords for your audience as per the key search.
- Content Creation: Develop a strategy to create high-quality content from blog posts to service pages that targets these keywords and has user buying intent.
- On-Page Optimization: This includes writing compelling title tags, creating helpful meta descriptions, structuring content with clear headings, keyword optimization, content optimization, and adding alt text to images to boost SEO performance.
Building Your Online Domain Authority
A technically sound website with great content ranks better and higher,
- Strategic Link Building: This involves creating high-quality backlinks from reputable websites in your industry, indexing them, and giving signals to Google that you are a trusted resource.
- Local SEO Management: Professionals will optimize your Google Business Profile, manage positive reviews, and build local citations to ensure you dominate local search.
A SEO Service managed by a dedicated team like the experts at BrandBay ensures all these elements work are taken care of and gives proper results. It's a continuous process to improve Google ranking and maintain your rank once you get there.
Conclusion
Hope this article has helped you fix SEO errors of crawling and indexing/ It's a series of specific, fixable problems. The solution is a strategic, comprehensive SEO plan designed to make your website an asset that attracts customers 24/7.
Don't let your beautiful website go unnoticed and unread. By investing in SEO, you are building a long-term ranking, powerful, sustainable engine for business growth. BrandBay, your SEO company in India, offers a free consultation. Contact us today.